What Do We Do?
Our Work
The Foundation has evolved and adapted to changing times over the last 7years,
enhancing its education & sports development initiatives along the way. We have
simultaneously introduced other valuable endeavours to boost the impact of our core
initiative, the safe drinking water initiative . Children’s overall development and human
welfare are central to all our endeavours. Through these endeavours, we seek to
contribute towards a world where the human race do not have to choose between food,
health & education; they have the best of all of them.
Healthcare
MTF’S donor partnership with major entity’s maternal, new-born, child and adolescent
health programs focuses on strengthening primary health care, ending preventable
deaths through essential maternal and new-born health services, preventing and
treating childhood diseases, and ensuring that every child can survive and thrive.
Focusing on the most vulnerable, our partnerships address the reasons these children
and mothers don’t receive the health information and care they need. Initiatives are
geared to address inequities with special emphasis on changing behaviours and
practices around care seeking for the girl child. We focus on increasing understanding
about the economic and societal benefits of good health. We along with the
government and partners helped 5 crore children and women to access primary health
care services in UNICEF supported facilities. The workforce shall continue till we have
achieved top draw results. There has also been a decline in maternal mortality and
under-5 child mortality. Our partnerships with the biggies also builds capacity of ASHA
workers to ensure follow-up care for mothers and new-borns as they get discharged
from the SNCU.
WASH
MTF’S partnership with India’s well known initiative entities is focused on supporting the
Government of India’s flagship programmes Swachh Bharat Mission (SBM) and Jal
Jeevan Mission (JJM) by offering expertise in planning, implementation, capacity
building, and monitoring. UNICEF’s involvement in water and sanitation programmes
has been instrumental in expanding access to household toilets and safely managed
drinking water to millions of households across the nation. With your support, we
enabled access to safely managed water services to 2 crore people in 14 states while
50 lakh people were sensitised on menstrual hygiene. Provided 44 lakh people with
access to household toilets whereas approx. 1 lakh villages were declared open
defecation-free.
Collaboration and convergence are a vital feature of the Country Programme in India,
where WASH is positioned as cross-cutting support contributing towards results in all
aspects of a child’s survival, growth and development. The programmed initiative is also
positioned to prevent malnutrition and preventable diseases, reduce neonatal mortality,
and improve education outcomes.
MTF supports WASH in health care facilities and district-wide WASH interventions,
supporting planning and implementation and incorporating behaviour change into state
and national guidelines and costed plans. To support lagging states and districts, our
donors partnerships along with the initiative. Organisations currently works in 16 states
and 192 districts, technically supports the Government, assists in alternative service
delivery approaches, and mobilises public institutions and partners, including the private
sector, around WASH services.
Our support has expanded its programme from rural to urban areas, where the urban
poor are often left out of the sanitation equation.
Nutrition
Our support to the Governments nutrition interventions to improve food and feeding
practices. We train resource groups to reach last-mile locations and counsel
communities on locally available, nutrient-dense affordable foods for young children.
To prevent child wasting in underperforming districts, our partnerships suggested
decentralising wasting management to the community level. This enabled us overall to
expand community-based services numbered to 314 taluks & districts (2024). Through
our community-based programs, we identified and enrolled 5.8 lakh severely wasted
children. Malnutrition is both generational and cyclical. In other words, poor nutrition on
the mother’s part will also be passed down to her baby. Thus, nutrition programmes aim
to prevent maternal, adolescent, and child malnutrition in all its forms. To do this
successfully, prevention comes first in all contexts. If prevention fails, early detection
and treatment of children are imperative. In the spirit of starting early, a crucial strategy
to ensure optimal nutrition for children is promoting good Infant and Young Child
Feeding (IYCF) practices. These practices, including adequate breastfeeding,
complementary feeding, and responsive care, are essential to prevent stunting and
wasting in infancy and early childhood. Successful IYCF practices can prevent almost
one-fifth of deaths in children under five years of age, promoting the overall growth and
development of a baby with long-lasting benefits – from birth to adolescence and
adulthood. Works in some of India’s most vulnerable places to reach disadvantaged
children, ensure their thriving, defend their right to nutrition and well-being, and help
them fulfil their potential. Every day, we work for every child, adolescent, and woman in
as many communities as possible, to build a better nation for everyone. And we never
give up. Placing nutrition first is crucial in ensuring our women, children, and girls move
beyond merely surviving to thrive truly.
Education
MTF PARTNERSHIPS with the help of government and partners strives to improve
education for children and adolescents. We focus on improving equitable access for
children towards learning and skill development opportunities in a safe and inclusive
learning environment. WE have voiced the support of the Government of India’s plans
for creating data-driven policies, enhancing the quality of early education, promoting
and help increase overall support for education.
Our donor partnerships have helped to identify and transition 7 lakh out-of-school
children to formal education.
MTF PARTNERSHIP is working closely with the Government of India, state
governments in 17 states, civil society, academic institutions and private sector.
While primary engagement will be with the Ministry of Education and the Ministry of
Women and Child Development, more involvement with ministries of Tribal, Minority and
Social Justice Departments, Disaster Management Authorities will be essential
especially in terms of ensuring the delivery of quality education to the most marginalised
children which forms the centre of our work.
To achieve the outcome – Girls and boys, particularly the most disadvantaged,
participate in quality education with learning outcomes at grade appropriate levels by
- The programme
The following intermediate outcomes have been identified:
Number of out-of-school children reduced in nine high concentration states
Increased enrolment of children in early childhood education programmes
Improved enabling environment for learning in selected states.
MATERNAL HEALTH
Every month, 2,500 women in India suffers the devastating impact of pregnancy-related
issues and childbirth. Maternal health is pivotal for community well-being. Urgent
attention is imperative to address persisting challenges, ensuring safe pregnancies, and
preventing avoidable loss of lives. Although we have reduced maternal mortality from
130/lakh live births (2016) to 97/lakh live births (2020), maternal mortality remains a
pressing concern.
working together with the Ministry of Health and Family Welfare (MoHFW), Ministry of
Women and Child Development (MWCD), NITI Aayog, and state governments to help
plan, budget, create policies, build skills, monitor progress, and generate awareness.
Our focus is on ensuring effective maternal health care services, especially for high-risk
pregnant women and those in hard-to-reach, vulnerable, and socially disadvantaged
communities.
MTF PARTNERSHIPs assists the Government of India in implementing various
initiatives, including:
“Reaching Every Mother” Initiative: Ensuring every delivery is attended by skilled
health care providers in healthcare facilities.
Pradhan Mantri Surakshit Matritva Abhiyan (PMSMA): Providing comprehensive
and quality antenatal care on the 9 th of every month, contributing to the reduction
of maternal deaths and MMR.
Janani Shishu Suraksha Karyakaram (JSSK): Offering free maternity services,
emergency referral systems, and maternal death audits to enhance governance
and management of health services.
India is steadily advancing on the track to achieve the sustainable development goal of
reducing the maternal mortality ratio to less than 70/1 lakh live births by 2030.
CHILD PROTECTION
MTF PARTNERSHIPS works to strengthen the systems that prevent and respond to
violence against children and ensure children’s access to justice. We also emphasise
behavioural change programmes and community engagement as a means to transform
harmful practices. Nearly 20 lakh women and children received enhanced gender-
sensitive protective services with technical support from major world organisations,
including over 1.3 lakh children rescued from or at risk of labour and trafficking.
Progress has been made in generating social awareness, enhancing legislation and
nurturing action towards ending violence, abuse and exploitation of children, but more
needs to be done to ensure survivors and their families benefit from sensitive, timely
and efficient protection and services. Working with the government to provide well-
established family-based alternative care options for children without parental care. Our
relentless focus is on services to prevent separation of children from families and on
rehabilitative services for deinstitutionalised children and care leaving youth.
We take a broad view of the range of support services that provide healing to
victims/survivors and their families including focus on counselling, restorative justice
programmes, support for school continuation, employment and social protection. Priority
is given to promoting social protection programmes which incentivise the reduction of
child labour and child marriage. Working in coordination with the Government of India,
15 state governments, and civil society organisations, We are creating the building
blocks of a child protection system, including financial and human resources, financial
institutions, delivery of programmes and monitoring and evaluation. MTF and its India
partners are working together to ensure that children are protected from work and
exploitation, which is harmful to their development. They are working to ensure that
children remain in economically stable family homes and get the opportunity to go to
school and be educated. We join hands with government, civil society organisations
and other partners in building communities and families where children are safe and
free of abuse and exploitation.
GROUND Research and Advocacy
Over the years, we have evolved and adapted to changing times, overcoming
challenges and using innovations to enhance the impact of our initiatives. We believe
that it is important to forge partnerships and actively engage in research and innovation
to further learning and knowledge exchange to add to the sustainability of the ongoing
programme. Accordingly, we have always strived to partner with reputed philanthropists,
organisations, institutions to leverage technology and knowledge to further innovate and
get the best possible input and guidance on various aspects of our philanthropic
contributions towards the society.
MORE THAN JUST WORK
Securing investments & generous contributions that strengthen communities through
constructive, collaborative, and innovative engagements with our partners have always
been our topmost agenda.
Over the years, WE have partnered with influential personalities in both the public and
private sectors to maximise the impact and influence of its projects and programmes
across the country.
These partnerships provide us with financial support and help us run our contributions
more effectively and efficiently. Increasingly, organisations have also been recognising
the importance of value creation through social interventions along with business
efforts.
MTF has been the partner of choice for multiple government organisations and social
and economic institutions to extend their humanitarian efforts and make a difference in
society.
OUR OUTREACH:
An outreach strategy are a set of tactics used to attract new philanthrophists & partnerships. The strategy depends on the charity’s needs, the initiatives or services it offers to the human, and the target market.
Some goals of outreach include:
1. Increasing awareness
2. Making people aware of the organisation, its services, programs, or causes
3. Building relationships
4. Forging relationships with like-minded individuals or donors to help build the brand MTF
5. Growing the donor base
6. Reaching out to new potential customers to inform them about the offerings and build
trust.
Here are some steps taken by MTF to create a successful outreach strategy:
1. Identify the target audience
2. Determine the goals
3. Research the target audience
4. Create a list of potential partners or donors
5. Develop the outreach message
6. Choose the outreach channels
7. Execute the outreach plan
8. Measure the results
Some examples of outreach strategies include:
1. Email outreach
2. Sending emails to prospects to get them to take action that will help the charity press outreach
3. Connecting with bloggers or social media influencers on a personal level to promote the charity initiatives on a personal level
4. A direct way to reach out to qualified prospects without relying on algorithms or gatekeepers
5. Unique and authentic offering.
All outreach efforts must present a demonstrably valuable offer that is unique and helps
stand out from the other organisations Always engage donors with the intention to
delight them by going one step further than they expect.
OUR IMPACT
Supporting local economies
OUR Charitable donations can help create jobs and boost local economies. For
example, supporting non-profits that focus on education and training can improve job
prospects, which can lead to higher living standards and increased economic activity.
Alleviating suffering
Charity can help alleviate suffering and human crises within and between communities.
For example, supporting safe drinking water in the poorest communities can stimulate
the economy and bring life-changing benefits to individuals and their caregivers.
Fostering empathy and compassion
Our Charitable acts can help people understand the struggles of those less fortunate,
which can lead to a more compassionate society. When people see others giving and
making a positive impact, it can inspire them to do the same, creating a ripple effect of
kindness
Modelling values
Charity can be a selfless act that models values of generosity and selflessness to
children. Children who see their parents helping charities are more likely to
continue to give and help as adults themselves.
Unifying people
In a country that values unity, donating to charity can be a unifying force that
reminds people of their shared humanity.
Donating to MTF helps to foster a sense of community and social responsibility. It
allows us as an organisation to contribute to the common good of society and
become part of a
larger community. Community fundraising is a great way to bring people together and
create a shared sense of purpose.
